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Article: 10 Simple Ways to Connect with Your Clients and Prospects Before the “Holiday Chill”

C’mon! You can do it! One more big effort to reach out to 25 (or more) special handpicked clients and prospects before the holidays!


It’s coming! The “Holiday Chill” – that special time of year when we all “wind-down” and hope to enjoy the season and take a winter “break.” But it’s not that time… yet! So let’s get inspired!

Terri’s Top 10 list of things you can do to reach out to new and existing clients and keep the pipeline full before the “Holiday Chill!” (Note: Have fun with it!)

  1. Hand-write. Don’t just send generic holiday cards with custom engraving and no personal sentiment or note… that’s just checking the box, and I don’t think it makes any impression at all except to say, “You are one in a large stack of people on my holiday card list.” So boring! You don’t have to write a novel, just a line or two with a nice “hello” and your real signature.
  2. A simple polite gesture goes a long way. The holidays can be a stressful time of year. Sometimes a random act of kindness goes a long way. Someone whose attention you have been trying to grab may acknowledge and remember your effort.
  3. Pick up the phone. A simple phone call to some of your existing clients during this time of year can help keep you top of mind for future business. Often you will just get a person’s voicemail – So what? Leave a nice message. For example, “Hi Bob, it’s Terri Sjodin, just wanted to reach out and say, ‘Hello’ – and wish you a very Merry Christmas! (New Year, belated Hanukkah, whatever you feel appropriate.) Hope we can connect when your schedule permits. I still love the good old fashion telephone (949) 723-3132.”


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