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How to Connect with Your Prospects this Holiday Season


People often ask me if I have any suggestions for how to really stand out with prospects during the holiday season. The answer is yes! All you have to do is put some extra spice into your efforts as you roll into that fourth quarter.

Now is the perfect time to get a little scrappy (defined as “full of fighting spirit – synonymous with having moxie or being feisty, enthusiastic, gutsy, lively, and spunky”), make a bigger effort, and shake things up to create some new opportunities. It may sound a bit daunting at first, but you don’t get noticed if you’re doing all the same things everyone else is doing.

A scrappy effort is a winning mix of attitude, strategy, and execution. (And, when it comes to the big picture, whatever your goal, keep in mind that you don’t have to score on every play – just advance the ball.)

Here’s a simple, easy-to-execute strategy: Start with a Scrappy Thanksgiving! Skip the December holiday madness and send Thanksgiving treats instead. In my latest book, Scrappy: A Little Book About Choosing to Play Big, I discuss how, at Sjodin Communications, my team and I have always sent out Thanksgiving treats to our clients. We do it for three reasons…


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