Share Your Creative Perspective...

We all see beauty in the world through our own unique lens…  when you share your creative perspective with others, then they get to enjoy the magic as well!

I read this article online yesterday from the San Francisco Globe and wanted to share it with you.  The article is about Photographer Clark Little and how he has captured some incredible shots on camera as he dives head on into some of the largest waves on Earth.

The images are amazing, and I just love his creativity!  People have been photographing waves forever…but he brings his own natural view to a timeless subject…and that is noteworthy in my book!  A perfect little “share” to compliment the “Get Scrappy” theme in the Q2 Presenters Post!

Enjoy!  TS

 

Check out the video:

 

View the article here: http://sfglobe.com/?id=1074&src=share_fb_new_1074

 

Time to Get Scrappy!

quote-about-there-is-always-a-way- no words580x580We all have dreams, wishes, and hopes for the future… and a desire to accomplish certain things in our lives. We hope someday we will get a break and “it” will magically happen, right? As time goes by, sometimes we find ourselves burdened with daily life and we realize those dreams don’t come easily. Sometimes it feels like everyone else wants what we want (but they don’t). Others can do what we do (but they can’t). Maybe we’re really not that unique (but you are). The odds of being seen, heard, discovered or selected for a specific opportunity may seem slim – So, how do you make yourself stand out? How do you get noticed in a positive way? You apply some creative inspiration to your situation. You give yourself an edge. You work smarter and you get a little scrappy!

Scrappy: definition: “…Full of fighting-spirit”

From the American Heritage Dictionary

It’s shocking how easy it is at times, to be lulled into complacency by the monotony of similarity. Products, services, messages, even people, are somehow all the same. We are hungry for and thrilled by the imaginative entrepreneur or artist who gives us cause to pause and say, “wow, that was good”.

So, getting scrappy is about stepping into the space of being clever, fun, and unique – giving yourself permission to be the exception and not follow the herd, but rather look for and actually create windows of opportunity to showcase your differences and your ideas.

The impetus of a scrappy mindset often begins when a person (insert you) might admit that  you may be a little bored,  that you haven’t been pushing yourself to “use your voice” and  “live your dream”  — not just checking the box or “living the dream someone else has for you”.  Maybe it’s time to make small but powerful changes in your approach to your vision of your future.  It’s not easy at first, but it’s worth it. The challenge is to assess the roadblocks in your path and figure out how to get around them. Being scrappy is about making things happen, getting in the game, and going for it.

There are countless examples of legendary “Scrappy Stories” – of now famous entrepreneurs like Steve Jobs, Mark Zuckerberg, and Oprah – but there are many more non-famous people pulling off incredible scrappy stories everyday: Steve Schussler’s story of how he created and launched “Rainforest Cafes” (he built the prototype of the restaurant by converting his entire home into a rainforest), Roman Tsunder’s backstory of the creation of PTTOW! (how he was able to get his Holiness the Dalai Lama to speak at his private event), and even the young enterprising Girl Scout who set up her table to sell cookies in front of the legal marijuana dispensary—that’s scrappy!

It might seem like a simple idea, but that doesn’t mean it’s easy to execute. Here are 7 quick tips to help jump start a scrappy mindset:

 

#1: No Excuses! (You’re Not Too Young, Too Old, Too Inexperienced…Too Whatever)

In this life, excuses abound, and most people will let you use them. So seek out and learn from people who rejected those limiting beliefs about themselves and forged ahead. You will find that a common trait of those who have attained their “crazy dreams” is that they all refused to give up and ultimately accomplished seemingly ridiculous goals.

#2: Get Out of Your Own Way!

We all have dueling voices inside our head. There’s the snarky one that says, “You’re probably not going to win, so why even try?”, and there’s the sweet, scrappy voice that says, “You can win and should never give up!” Unfortunately, the snarky voice is the one that most often has our attention. It whispers its message of doubt into your ear. It’s obnoxious and steers you away from fulfilling your highest potential. Turning it off might not even seem possible, but you can drown it out. I encourage you to explore the stories of the everyday champions who weren’t “super brave” or “super creative” or “super confident”, but listened to that scrappy voice and reached their goals, both big and small.

#3: You Gotta Pay to Play: It’s Going to Cost You Time, Talent or Treasure

Scrappiness alone will not land you that appointment or win you that dream job. You have to be willing to invest time, intellect, money, and do the work – whatever it takes – to reach your goal. Being scrappy requires more than nerve and creativity, it demands due diligence. It is important to thoroughly research your prospects.  You can explore their interests, needs, and past accomplishments to help completely grab their attention.

#4: Develop Your Scrappy Approach: Craft Your Strategy

Like anything worth doing well, a scrappy approach takes time and planning. Take the time to learn how to craft a strategy employing key resources in your life including colleagues, friends, family and your own creative instincts.

#5: Execute Your Plan: “Easy Does It, Don’t Scare the Bunny!”

Getting scrappy doesn’t necessarily mean going for broke and making radical changes or grand gestures. In fact, baby steps can make all the difference when you’re executing a plan to get around an obstacle. Yes, we want you to get scrappy but not overly aggressive or off-putting. “Easy Does It, Don’t Scare the Bunny!”

#6: Leave Room for Serendipity

Sometimes there are cool little things that happen along the journey that we think are insignificant and then you turn a corner and that “little thing” leads to an amazing opportunity. Also, watch for the signs. Don’t limit your options with old beliefs and your negative forecasting; you don’t know how the journey will end or how things will unfold.  “Trust the force, young Skywalker!”

#7: Crash and Burn: The Plans That Don’t Work Lead To What Does

It’s all about trial and error. If you set out on a journey, you will have wins and losses along the way. Failure is a fact of life, but it doesn’t have to signal the end of your quest. Failure – that maddening inability to succeed – often is just the beginning. Crashing and burning is always a possibility, but it’s in the recovery that we grow and improve. It’s OK to be unfinished, because maybe your idea or message is still cooking, still becoming.

 

Scrappy = Happy!

If you follow my posts, you probably know I’m an Oprah fan and I recently saw an interview she did with Harvard Professor Shawn Achor (author of two books on happiness).  He shared this beautiful definition of happiness that directly relates to the value of being scrappy:

“Happiness (noun) is the joy we feel striving towards our potential.”

Remember:  The victories that feel the best are the ones we claim after knocking down what seemed like an unbreakable barrier. When we have pushed through to the other side and creatively eliminated obstacles to reach our goal, those “wins” are somehow the sweetest. Why? That’s living! Now is your time. Go forward with hope and get scrappy!

P.S.  For those of you who read my previous post “What’s Next” …I’m still working on my what’s next, but if you were curious…yes, getting scrappy and the possibility of this material leading to my next book just might be “what’s next”…we’ll see, let me know what you think of this post.  TS

 

Terri Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. She is the author of the national bestselling book, Small Message, Big Impact: The Elevator Speech Effect (Penguin/Portfolio). Terri lives in Newport Beach, CA.  For more information visit: www.sjodincommunications.com

What is Your Answer to the Question: “What’s Next?”

000001-R1-00-00A_editedSeems like right after you complete a big project, or accomplish a huge goal, one of the first things people say to you is, “So, what’s next?” I have been hearing that a lot lately.  I trust that it’s a well-meaning question.  Of course people who know and love you are genuinely interested in your life, and what you might like to do in the future…I mean, that’s fair…right?  But what if you just don’t know?

The fact is I do feel a little pressure to know, “What’s next?” Have you ever felt this way? Maybe it is because I have successful Mentors who have always instilled in my mind that I need to set a big audacious goal, plan ahead, set things up for my future, keep things moving and so on.

Having spent the better part of the last 5 years focused on all things, Small Message, Big Impact (Penguin/Portfolio), writing the book, getting the deal done, launching the book… twice (LOL), promoting the book, the audiobook, the online training course, the international book launch, etc., plus helping to put on a huge charity event for Olive Crest, I must confess, I need a little break from heavy duty “output!”

Hmmm, taking a break — a little time to pause, and reflect.  Enjoy the fruits of your labor? This seems like a reasonable thing to do, but do you ever struggle with actually doing it?

I think I do. Sometimes.

A break gives you the time and space so that something new can come in, while you recharge your batteries, right?

Of course, as you read this, you may hear a little voice inside your head saying, “Well, how long is that going to take?” A day, a week, a month, a year? What are you going to do?  How are you going to do it? (Trust me: The “let’s get things done girl” inside of me really has a field day with these questions at about 3AM when I can’t sleep.)

Apparently, F. Scott Fitzgerald had the same feelings, about “What’s next?” When he said:

“I am not sure what I’ll do, but – well, I want to go places and see people.  I want my mind to grow. I want to live where things happen on a big scale”.

 For now, I am still traveling, speaking and moving forward with all things “Sjodin Communications” and at the same time, taking a little break from heavy duty “output!”

How? My thought is there is no need to go crazy. You don’t have to quit your job, take a yearlong vacation, or move to another state. Try taking little time outs (think: baby steps).

Here’s a simple list of 3 things I have been doing to explore possible “what’s next” pathways (So far they are working for me. I hope they can help you figure out what works for you…):

 1. Watch “outside the box” Speakers, and attend conferences where thought leaders share new ideas. 

There are some great Ted talks online! I loved Dave Grohl’s, SXSW 2013 Music Festival keynote speech. (Watch on YouTube: http://www.youtube.com/watch?v=Efv0Y5Fs7m4)

(Warning: He does use language that may be offensive to some people, but try and overlook that. Don’t judge, just listen. It is raw, authentic, and you will get great nuggets from his story.)

 2.  Commit to creating conversations with people that explore the idea of doing “something different.” –The crazy no limits kind of conversations. (If money were no object, and you had the time, and the freedom to do whatever you wanted, what would you want to do with the next year or 2?

My friend Jana Stanfield put it simply in a song: What would I do today, if I were brave?

Ask yourself this question, and then ask your friends and Mentors as well, maybe over a nice relaxing dinner. You will be dazzled by the answers you hear, and it may just help you learn more about the people you love while you discover things about yourself!

3. Get back to nature, reconnect with Mother Earth and let your mind wander…

My favorites: chilling out and reading a great book in my tree-house, walks on the beach, any path through nature: hills, forest, farmland, it doesn’t matter, I love them all! If you want to go off the grid, take a friend, and share the experience.

I am grateful for the crazy amazing experiences I have had, the wonderful people I have met, lessons I’ve learned, and the wild ride that comes with launching big projects. I am excited about the future, and like F. Scott Fitzgerald said, I want to go places, see people, and live where big things happen…

I am not sure yet, “what is next,” and maybe you aren’t either. I will figure it out. I am pretty sure it’s okay to not know. The point of this missive today is, we all just need to give ourselves permission to take an “output – time out” every once in a while, to see where the road (and our imaginations) may take us!

I am learning (albeit slowly) that pretty cool things will “show up” when we give them the time and space to do so.   TS

Reach Out To Your Prospects Before The “Holiday Chill”

C’mon!  You can do it!  One more big effort to reach out to 25 (or more) special handpicked prospects before the “Holiday Chill”!

reachout

It’s coming! The “Holiday Chill” – that special time of year when we all “wind-down” and hope to enjoy the Christmas and New Year’s Holiday “break.” But it’s not that time…yet! So let’s get inspired! 

Terri’s Top 10 list of things you can do to reach out to new and existing clients and keep the pipeline full before the “Holiday Chill”!  (Note: Have fun with it!)

1. Hand-write. Don’t  just send generic holiday cards with custom engraving and no personal sentiment or note…that’s just checking the box, and I don’t think it makes any impression at all except to say… you are one in a large stack of people on my holiday card list.  So boring!  You don’t have to write a novel, just a line or two with a nice “hello” and your real signature. 

2. A simple polite gesture goes a long way. The holidays can be a stressful time of year. Sometimes a random act of kindness goes a long way. Someone whose attention you have been trying to grab may acknowledge and remember your effort.

3. Pick up the phone. A simple phone call to some of your existing clients during this time of year can help keep you top of mind for future business.  Often you will just get a person’s voicemail – So what? Leave a nice message. For example, “Hi Bob, its Terri Sjodin, just wanted to reach out and say, “Hello” – and wish you a very Merry Christmas! (New Year, belated Hanukkah, whatever you feel appropriate.) Hope we can connect when your schedule permits.  I still love the good old fashion telephone (949)723-3132.” 

4. Network (gracefully) at holiday events. Use your holiday social calendar as an opportunity to put yourself in new environments and social circles. It’s okay to share with others what you do, and how you can be of service, just remember; be gracious and respectful of your environment. “Don’t scare the bunny!”  It’s okay to explain briefly how you might be of help to someone, but don’t go into a big sales pitch. 

5. Send treats. Pick 10 people that you want to send a tiny treat to. (I find that sending a small treat is often just as good as or better than a big gift!) 

For example: Burn a CD of your favorite holiday tunes to share with others, send just one nice cookie,  little chocolates, an ornament, homemade goodies, or a New Year’s holiday streamer package…you get it. (The goal here is to share a warm and friendly gesture that helps you “stand out” from the masses.  Note: Only do what represents your style and your voice.)

6. Hire a ride or provide the ride. Going to the same party? Add a touch of class and offer to go together in style. Hiring a chauffeur or car can allow for more connection time to and from parties – not to mention it can be safer. Not in the budget? Offer to be the designated driver and provide the selfless service of forgoing the open bar to have the time with those select passengers!

7. Integrate your activities. This is a busy time of year for everyone so why not try to mix a little business with family. Going to a tree lighting? Invite a client and their family to join you and yours. Catching a holiday movie? Extend the invitation to your business contacts. This is the one time of year we all become a bit more social than usual together anyway, so why not just ask. Either way you’ll be remembered for the thought!

8. Start setting up meetings NOW for the New Year. Believe it or not, calendars are already filling up for Q1. Why not try and schedule as many meetings as possible in January to kick off the New Year and set yourself up to meet your goals for 2014?

9. Remember your persuasive arguments on why someone needs you, your service, or your company. The holidays are chaotic; why not address your clients and prospects needs. How can you save them time? Money? Mental sanity?

10. Go for class and substance. You can’t be everywhere at once and chances are you are turning down invitations. Choose the parties that will provide the greatest return on that which is the highest value for you right now and be fully present. Can’t make it to another event or party? Send a note or something festive in your place. Follow-up with the hosts of the parties you attend to properly thank them. (Remember they are the connector to everyone else that was in the room!)

**Bonus. Give. Be a part of something that helps others. In addition to being a great thing to do, this is a smart business move and an opportunity to engage clients and prospects. Do something that fits who you are and your company’s style. Then get involved and invite others to join you. Use your social media and Q4 newsletter to share what you were a part of.  It will also help others to get to know you from a different perspective, and make a stronger connection with you. 

For example, Sjodin Communications was a proud sponsor of the Olive Crest: Sadie Hawkins Fall on the Farm event held at Tanaka Farms in Irvine, CA on October 5th. It was a beautiful evening, with great music and fun activities. (There was even a Hay ride, a hitch’n booth, kissing booth, and more!) The goal of this “Friend-raiser/ Fundraiser” was to develop a multi-generational event to introduce more  Gen X and Gen Y donors to the work that Olive Crest does in Orange County (Olive Crest is dedicated to Preventing child abuse, to Treating and Educating at-risk children and to Preserving the family… “One Life at a Time.”® For more information on Olive Crest please visit: http://www.olivecrest.org/)

Check out the 3 minute video clip from the event (Courtesy of Dani Thompson, DNT Entertainment)!

Want more content and inspirational nuggets? Join our Presenters’ Post Quarterly Newsletter. For more information, or to join now, visit: http://www.sjodincommunications.com/pilot.asp?pg=Order_Newsletter

Wishing you a Wonderful Thanksgiving Holiday Weekend!

john-fitzgerald-kennedy-thanksgiving

 

Thanksgiving is a time to be grateful for the gifts of the past year and to think about all the special people who have touched our lives.  So, we want to take this moment to let you know how much we sincerely appreciate you!

 

Sjodin Communications celebrated our 23rd anniversary on November 15th!   That we have made it this far seems, at times, astounding.  We have many people to thank, including you, for our growth over the years, and just want you to know how much your kindness and support means to us.  Thank you!

As the holiday season begins, we wish you and your family great joy.  May today and everyday be blessed with simple quiet moments of Thanksgiving.

 

Kick this Fall off with a few “Recommended Readings”

In my industry, I have the pleasure of meeting wonderful speakers and thought leaders from all walks of life. As a result, it turns out that three of my friends all have books coming out this month: Dan Schawbel, Jeffrey Gitomer and Shep Hyken. (You’ve gotta support your friends, right?) So, I wanted to take a moment and introduce you to their material. To follow, please find a little info about all three for your consideration. They are all very different and offer unique messages for today’s competitive market. Check ‘em out! Enjoy! TS

Promote-Yourself-3D-CoverPromote Yourself: The New Rules for Career Success by Dan Schawbel. How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? To learn more about this book or to purchase your copy now please click here.

 

 

Amaze-Every-Customer-3D-High-Res-1024x1024Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by Shep Hyken. You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business–in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. To learn more about this book, or to order your copy now, please click here.

 

 

 

9781885167798_p0_v3_s260x420 Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales….Now and Forever by Jeffrey Gitomer. There are universal laws of selling that    determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster. To learn more about this book, or to order your copy now, please click here.

 

These “Recommended Readings” were originally featured in this quarter’s Presenter’s Post newsletter. To get more content and inspirational nuggets subscribe to our newsletter by clicking here.

Failing to Close the Sale: A Little Reminder about Closing at the End of Your Presentation

 

If there is something to gain and nothing to lose by asking, by all means – ask!  – W. Clement Stone

Despite tons of attention and ideas on various closing techniques that sales professionals can use to encourage prospects to buy, one of the biggest mistakes people make today is failing to close at the end of their presentations.

After giving a presentation that is not only informative but persuasive as well, why would we shoot ourselves in the foot by not closing? Perhaps it is because we mistake a “conclusion” for a “close”. A conclusion is a wrap-up, usually a summary- an end to what we have been discussing. A close employs the specific call to action. The close tells our listeners what we want them to do next with the information we have given them.  What is your goal? What do you want them to do as a result of hearing this message?

In my training workshops, we ask participants to deliver an entire sales presentation from start to finish. The overriding realization once we go through the playback on videotape is that many people do not close-they just wrap it up, and that’s it. They never ask their listener or prospect to “do” anything, like buy their product or service, or work specifically with them, or even set up the next appointment time. This is exactly what not to do, but it is an extremely common problem and accounts for the millions of dollars in lost sales every year.

The problem some people have with closing relates to the tendency to be too informative rather than persuasive. If you don’t build a strong enough case, then you are going to have problems getting your listeners to act.  Perhaps you tried to close after giving merely an informative presentation and were unsuccessful. That may be because you didn’t build a strong enough case in the first place.  Based on what you have learned so far, let’s assume your presentation is well constructed and persuasive.  But having a great presentation isn’t enough.  You are still going to have to ask your listeners to move forward.  Once you have built your case, you must ask them to take an action step.

We might ask ourselves, “Why don’t people ask for such an action step more often?”  One of the leading reasons is that they fear rejection.  The fear of rejection makes closing uncomfortable, so they just “skip” doing it.  It feels like you are setting yourself up to take a fall.  But all you really are asking for is a commitment from your listener.  There is something about human nature where people may very well do what they are asked, but if it is a little uncomfortable, like parting with their hard-earned money, they likely won’t do anything until they are asked.

The reluctance to close is seen throughout the business world with significant consequences. Sometimes even in interoffice meetings, when we are required to get together to discuss certain things that are happening, many of the meetings end up being informational…and there is work to be done!  What’s sad is that there frequently are no action steps as a result of the internal meeting.  That is why it takes so much longer to get things done.  A good recommendation would be that the close for an interoffice meeting is to ask:  What are the action steps we must take?  What do we want to happen as a result of this meeting?  Who’s going to do it, and by what goal date?

Whether you are in an interview and asking for a job, an interoffice presentation where you need to call for an action step as a result of the meeting, or a traditional sale with a potential prospect, the point is you have to close.  Give yourself permission to ask the listener to do something at the end of every presentation.  Do it gracefully and with your own personal style and flair…but do it!  Trust me, it’s an integral part of completing a persuasive presentation and you might realize just how easy it really is and how incredible the rewards can be!

To learn more about crafting your persuasive presentations, check out Terri’s latest book, Small Message, Big Impact. Click here for more info.

Use the Elevator Speech Strategy to Share Your Message More Effectively.

Here are 10 quick tips that can help you use the elevator speech strategy and share your message more effectively:Share your message

  1. Define your intention. What do you want to happen as a result of your three-minute elevator speech?
  2. Examine your scenario. Is this talk for a planned or a spontaneous situation? Preparing accordingly can help you earn the right to be heard.
  3. Draft your core outline. Think about your message, your goals, your creative ideas and your persuasive arguments. Structure must be paired with progression. Your listeners want to know that you’re heading somewhere as you build up to your conclusion and close.
  4. Build your case. Explain to listeners why they need you, your product or service; why they need to join your effort; and why now. Provide valid reasons and proof so your arguments pass the “So what?” test.
  5. Don’t forget to close. Present your prospect with a clear directive and a respectful call to action. Ask for that next appointment, follow-up call or meeting. Make it easy and painless for the listener to take the next step with you.
  6. Get creative. Do your homework on your audience or prospects, crafting an approach that speaks directly to their needs. Ramp up your creative nature and customize your talk to dazzle your prospects; give them a reason to want to meet with you again.
  7. Speak in your own voice. Try a conversational approach that allows you to be comfortable and true to yourself and your personality. Communicate your experience, vision and excitement directly—in a way that only you can.
  8. Write it out. Write out the long version and recite it. Then transfer your core outline and key points and phrases to an index card.
  9. Practice, practice, practice. Review your elevator speech again and again until it feels like a natural part of your everyday communication.
  10. Use it! Any elevator speech is only effective if you use it!

 

Terri Sjodin is the author of Small Message, Big Impact. For more information click here.

If you have 75 seconds, go check out the Small Message, Big Impact book trailer and see what the buzz is all about!

A Case for Self-Editing

self-editing-typos As an entrepreneur or small business owner, you might find yourself in a chance meeting with a CEO, at a sales presentation or in a competitive job interview. When you make the most of this important meeting your path could change forever. So what do you do when you’re prepared to deliver a one hour talk and the next thing you know they want you to do it in 15 minutes?

This challenge is more common than you may think. And in today’s competitive market, no business skill is more essential than being able to share your message, and get to the point –quickly.

The solution depends on your ability to “self-edit” and apply a tight analysis of your content– keeping the best parts of your message, and dropping the unnecessary…while still giving a rock solid talk. One of my favorite quotes addressing the challenge of “self-editing” comes from Winston Churchill…

If you want me to speak for 2 minutes, it will take me three weeks of preparation.
If you want me to speak for 30 minutes, it will take me a week to prepare.
But, if you want me to speak for an hour, I’m ready right now.

It’s always easier to give a longer talk – but that doesn’t mean the audience wants to hear it, or sit there that long. It’s our responsibility (our burden), to share our message in less time, and that requires preparation.

Even great movies are made better with effective editing…that’s why so much movie film footage is said to end up on the “cutting room floor.”

Begin by asking the tough questions… What do listeners complain about after hearing a presentation? And, how can I make my talk better in the time I have been given to present?

Consider the following Common Listener “Push back” Comments shared after a presentation; and then, when you are in the planning stage of crafting your message, build your talk with the intention to blow right past those common complaints.

Following each “push back” comment issue below, you will find a self-edit trigger question to assist you in preparing for your next presentation…

Common Complaints:
Push back #1: I’ve heard this all before.
Self-edit trigger question — How do you open your talk in a fresh and timely way that creates an awakening in the mind of the listener?
Push back #2: I don’t need this.
Self-edit trigger question — Ask yourself why do they need you, your company, and why now?
Push back #3: I don’t think this is going to fix my problem.
Self-edit trigger question – Did you really show and illustrate for the listener the solution for how you can fix their problem?
Push back #4: I don’t see myself doing that.
Self-edit trigger question – Did you help the listener “see their possible new future” and help them to visualize the change as worthwhile?
Push back #5: I’ll think about it.
Self-edit trigger question – Did you “close” at the end of your talk…meaning did you ask them to specifically do something…if so, what did you ask them to do? (Note: Many people conclude but do not close.)
Push back #6- I’m bored.
Self-edit trigger question – Is my talk interesting, fresh, entertaining, insightful and/or fun? Did I tell a good story and use clever analysis?
Push back #7: This is taking too long.
Self-edit trigger question: Did you let them know up front how long your talk would be, and what you were going to cover? Did you stay within the time limits they requested?
Push back #8: Where is this presentation going…he’s all over the board!
Self-edit trigger question: Begin with your goal…ask yourself—What do I really want to have happen as a result of my “talk or presentation” when I share it with others? Does it take the listener on a journey, with a clear beginning, middle and end…is there a sense of progression to your message, leading to a natural conclusion and action step?

After reviewing these listener “push back” comments, and applying the above questions to your next presentation scenario, you will be poised to begin an effective self-analysis that can lead you to quality self-editing – and a great talk!

For more tips on crafting great messages, talks and presentations pick up a copy of Terri’s new book, Small Message, Big Impact (Penguin/Portfolio) available in bookstores nationwide, or visit: www.smallmessagebigimpact.com/whatsnew

Terri Sjodin on The Today Show!

Terri Sjodin was featured on The Today Show with Kathie Lee and Hoda.

She shared ideas from Small Message, Big Impact in a segment with Reader’s Digest on the value of using effective grammar and “word power” when speaking & writing.

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They also included an excerpt from Small Message, Big Impact on their website. Please visit: http://www.today.com/id/51319169/ns/today-books/

To watch her segment visit: http://www.today.com/video/today/51333047#51333047

For more information about Small Message, Big Impact or to order your copy today,click here.