Note from the Editor,
Michelle Gulledge
Hello - Welcome to the second 2010 Presenter's Post quarterly newsletter! Each edition of The Presenter's Post includes speaking and presenting related articles and tips to help you perform at your highest and best skill level along with the latest news from Sjodin Communications.
Thank you for your wonderful feedback! We are thrilled that you are enjoying the new upgraded format.
In This Issue...
- Sjodin Communications News Update
- Terri's visit with Gen-Next to the Navy SEALs Naval Special Warfare Center & Training Facility in Coronado, CA. (Photo in Side Margin)
- "Ask Terri"...Frequently asked questions from Terri's workshop attendee's --- This month "Get Creative, Get Scrappy!"
- We love hearing from you! Just reply to this email/newsletter to send us a quick hello or request information.
Sjodin Communications News Update
There are quite a few exciting things happening at Sjodin Communications. Here's a quick update...
- New Audio CD Program Release.... We are proud to officially announce today the release of Terri's new Audio CD program, "Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You." If you pre-ordered a copy, it is on its way to you via FedEx Ground. For new orders please visit: Sjodin Communcation's "What's New" page
Terri's visit with Gen-Next to the Navy SEALs Naval Special Warfare Center & Training Facility, Coronado CA.
I am a member of a unique organization called Gen-Next.
On Friday, June 11, 2010 -- we had the incredible and rare civilian opportunity to travel to Coronado, CA and spend the day with soldiers from Navy SEAL Team 5. We toured the facility, learned about the incredibly intense training process, and got to experience firsthand the infamous "O" course. It was an amazing, humbling and inspiring day! SEAL's Rock!
I was honored to be part of this adventure! I am so proud to be an American, and truly grateful for the all of the brave men and women who serve our country in the United States Armed Forces! Thank you!
"Ask Terri"...Frequently asked questions from Terri's workshop attendee's --- This month "Get Creative, Get Scrappy!"
Q: I appreciate your inspiration and the concept of getting “scrappy” -- to go after the most highly desirable clients and prospects. But, everyone goes after the “Big Fish.” How can I possibly beat out the seasoned pros to get in the door and land the major clients?
A: You do it one at a time. Begin by making a list of your dream clients and doing your homework on each one individually, finding the best approach for each person. Sometimes you have to really get creative to find a way in.
A humorous example of extreme creativity in going after the Big Fish is in the classic 1988 movie Working Girl, a romantic comedy starring Melanie Griffith, Sigourney Weaver, and Harrison Ford.
Melanie Griffith plays Tess, a thirty-year-old, hardworking gal who went to school at night after working 9 to 5 in the secretarial pool during the day. She is trying to pay her dues and work her way up the ladder in the business world of mergers and acquisitions, but she just can’t get a break. Then, when Tess discovers that the power hungry woman she works for is trying to steal her idea and claim it as her own, she decides to take matters into her own hands.
When her conniving boss takes a spill off a mountain while skiing and is out of the office for a few weeks, Tess seizes the opportunity and decides to pitch her idea to the client on her own. But how will she do it? First, she needs Jack, a man who has the connections to make a deal. In order to get Jack on board, she pretends to be someone she is not (her boss’s counterpart, not her secretary). Prepared with data, she pitches an idea for the potential deal and he takes the bait. Now, together they must approach a certain CEO, Mr. Trask. But time is running out. How will she get to him?
In an example of sublimely scrappy behavior, Tess persuades Jack to accompany her to the wedding of Trask’s daughter. Looking like they belong in the posh hotel where the lavish reception is being held, Tess and Jack not only crash the party but Tess also maneuvers her way over to Trask and dances with him. And that is when she delivers her elevator speech.
She knows that the gentleman is distracted—it is his daughter’s wedding, after all—but he still gives her the courtesy of listening to her brief pitch. He is an aggressive businessman, too. Tess’s goal is to close for the next appointment time, and her gutsy strategy pays off. She gets the meeting.
Now, I am not suggesting that you crash weddings to present ideas. As a matter of fact, to avoid any confusion, I must say, “Please don’t!” It’s just a movie. Still, I found a little inspiration in the story. Look at the progression that Tess took. Frustrated and hemmed in at her job, she wanted to succeed, and so she prepared, always doing her homework. Then, in a giant leap of faith in herself, she moved across a room to speak to the person who could change her circumstances. And that is exactly what happened—including ending up with Jack.
OK, this was a romantic comedy, and everything usually works out in the heroine’s best interest in these movies. That said, I hope it serves to inspire you to find your own unique approach to get “scrappy” and make an extra effort to capture the attention of a Big Fish.
Final Note...
If you would like to book Terri to speak at your next event, we invite you to visit: www.sjodincommunications.com for more information.
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