"Don't just think of an elevator Speech as a generic tool
you use in chance moments consider the concept as a strategy to
manage multiple talking points and to communicate more complex ideas
as well." Terri Sjodin
Terri L. Sjodin's new work, Small Message, Big Impact:
The Elevator Speech Effect, provides an entertaining,
straightforward, and practical how-to guide on effectively communicating
your critical message in a short period of time. She gives you an
inspiring new perspective on the power of what she calls the Elevator
Speech Effect and shows you how to employ this amazing little tool
to create influence in today's market.
Perhaps you want to promote an idea, a project, or a concept.
Maybe you are looking to create a more compelling message to sell
a product or service that will help you access challenging decision
makers. Whatever your purpose--be it professional, academic, political,
philanthropic, or personal, you can learn to craft a fresh, brief,
and persuasive message that generates tangible results.
In this book you will learn:
- How to build a compelling and persuasive case using six
of the most consistently effective arguments in today's market.
- How to morph your elevator speech content and employ your
best material in a variety of presentation opportunities, including
the internet and social media platforms.
- How to speak in your own authentic voice-it's not only what
you say, it's how you say it.
- This book includes outlines to help you craft your next
talk, worksheets, a complete sample elevator speech, evaluation
forms...and much more!
The Small Message, Big Impact, CD Audio Program
is available now for $29.98!
Click here to order the Audio Program version.