"Don't just think of an elevator Speech as a generic tool you use in
chance moments consider the concept as a strategy to manage multiple talking
points and to communicate more complex ideas as well." Terri Sjodin
Terri L. Sjodin's new work, Small Message, Big Impact: The
Elevator Speech Effect, provides
an entertaining, straightforward, and practical how-to guide on effectively
communicating your critical message in a short period of time. She gives you an
inspiring new perspective on the power of what she calls the Elevator Speech
Effect and shows you how to employ this amazing little tool to create influence
in today's market.
Perhaps you want to promote an idea, a project, or a concept. Maybe you are
looking to create a more compelling message to sell a product or service that
will help you access challenging decision makers. Whatever your purpose--be it
professional, academic, political, philanthropic, or personal, you can learn to
craft a fresh, brief, and persuasive message that generates tangible results.
In this book you will learn:
- How to build a compelling and persuasive case using six of the most
consistently effective arguments in today's market.
- How to morph your elevator speech content and employ your best material
in a variety of presentation opportunities, including the internet and
social media platforms.
- How to speak in your own authentic voice-it's not only what you say,
it's how you say it.
- This book includes outlines to help you craft your next talk,
worksheets, a complete sample elevator speech, evaluation forms...and much
The Small Message, Big Impact, CD Audio Program is available
now for $29.98!
Click here to order the Audio Program version.