Presentation Mistake #5 in New Sales Speak Second Edition is “Failing to Close the Sale”. Despite tons of attention and ideas on various closing techniques that sales professionals can use to encourage prospects to buy, one of the biggest... Read More
My concept of the “Elevator Speech Effect” was inspired by MIT meteorologist Edward Lorenz’s notion of the “Butterfly Effect,” a phenomenon, backed by the laws of physics, which suggests that a small change in one side of the world... Read More
Elevator Speech (n.) – An elevator speech is a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to... Read More
